The launch of the new 1 and 3 series have said it all - BMW is moving slowly to the younger and more average, fashion-victimised middle class drivers with limited income (yeah you can say 'kiasu'). While positioning their two mentioned products to such market segment, they are aware of the stupidity that hovers around those ppl's minds.

Bearing that in mind, they opt for the economy of scales and sales by installing cheap 2nd-rate-material car parts, esp the interior. On top of that, the engines have been downgraded, having less power and 'kick'. But the real blow is, they maintain their high premium price tag to the cars, making them the most expensive family hatchback (1 series) and mini saloon (3 series) around (as far i know, i might be wrong).

So why are these people soo eager to buy these cars? i mean if its the 5 or 7 series, and maybe the M and z4 roadster, i can understand, coz their quality is top notch. But the 1 and 3 series? Bah! there are many other better cars in the same range out there, much better in terms of quality and value for money.

There are 2 resons for this: (1)The sculptic body and exclusive look of the 1 series and the stylish, sporty and edgy look of the new 3 series. (2)The prestigious BMW badge.

Ok so they have the look and the brand... so what. To me, the new Volkswagen Golf and Golf Plus are more 'Handsome' ( the most handsome car for me) and they are super powerful for such a compact car with excellent car parts quality, similar to Lexus cars. The price is almost the same as the 1 series but still resoanably competitive and a bargain is u ask me (its either a 1.8 or a 2.0 litres!).

So, think twice before you buy those cars yeah!! (X3 and X5 are another examples of bad cars: offroads that can never quite go off the road.)

But BMW does produce some very cool action short films though. Watch them, they are really cool, esp if u are a Z roadster and Clive Owen (King Arthur, Sin City) fan.